Google AdWords (PPC)
Google AdWords or PPC can be very effective in driving new website traffic and conversions. We feel it is best utilized in tandem with all digital marketing channels (and not as a stand-alone). This enables us to coordinate all the marketing activities to achieve the desired “blended” acquisition cost. Our approach is simple, yet effective. We plan, test, measure and rollout with identified “sweet” spots. We will then “retarget” those website visitors with display ads in social media to make the most of ad dollars spent.
Google AdWords is Google's advertising system in which businesses bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, Google gets paid every time you click a "search ad." PPC is highly competitive and effective for national or local advertisers.
Pay-Per-Click (PPC) Strategy
PPC advertising gives companies the opportunity to pay for top positions on search engines and appear on related partner websites. Pay-per-click marketing delivers instant traffic and offers many ways to complete existing SEO strategies by testing keywords, and industry verticals. It allows you to develop your overall digital marketing strategy. There is a skill to finding high numbers of low volume keywords that are less expensive to advertise on but still provide substantial return on investment. These can be used to “blend” against the more expensive high-volume keywords, significantly lowering the average cost-per-click (CPC) across your entire campaign.
Benefits of PPC Marketing
- Highly Targeted Audience
- Fast Way to Generate Traffic
- Increased Branding
- Quick Go-to-Market
- Quantifiable Outcomes
- Potential for High Return on Investment