Traditional Marketing For Your Business
While we love digital marketing as our go-to-market strategy, many aspects of traditional marketing remain relevant and strategic in the entire marketing process. Bottom line: any marketing channel that produces profitable volume should always be in the marketing mix. Besides, this is where we got our start before the internet came to life! We can create and implement client programs for an array of marketing needs in areas such as:
- Direct Mail
- Print Advertising
- Radio / TV
- Insert Media
- Trade Show Booth Design
- Promotional Items
Digital Marketing Is NOT the Only Way to Get Results
While we cannot reject the internet’s effect on modern marketing, we can say that you may not want to cut down your mailbox just yet. Even though the Internet seemed to be the finish line for print-based promotions, marketing campaigns using offline channels are still a major aspect of many business’s marketing strategies.
The importance of digital marketing may be true for a certain target market, yet some of the best marketing happens offline. Companies have been doing offline marketing from a long time and direct mail response rates are on the rise with email boxes filled with spam. It is a ‘tried and tested’ method of advertising and, when blended with digital platforms, can be powerful marketing.